The Instagram SEO Playbook

Your Instagram posts can now show up on Google. That means new people can discover your brand - even if they don’t follow you yet!

For small businesses, it’s never been harder to stand out online. Social media feels like a treadmill, and it’s hard to know what actually makes a difference. But this change to Instagram is a rare opportunity so instead of doubling your workload, let me show you how to make small, intentional tweaks to your Instagram strategy so your posts work twice as hard.

That’s exactly what this Playbook is here to show you.

What You’ll Get Inside:

• Clarity on your content pillars
  define the themes your brand should consistently show up in

• Keyword mapping worksheets
  to focus on the phrases your audience is already searching for

• Hashtag development worksheets
  create groups that balance broad visibility with niche discoverability

• Step-by-step optimisation guide
  how to use captions and file names to get found

This Instagram update means you can build on your brand foundations and help your existing content go further.

Small shifts → Big visibility.