Who are we talking to?

Your Customers

WHO ARE WE TALKING TO?

WHO ARE WE TALKING TO?

Get clear about who you’re talking to - and what matters most to them.

The strongest marketing starts with understanding your people. This workbook helps you uncover your customers’ real motivations, frustrations and daily life moments - so your message connects every time.

What You’ll Discover

  • What They Actually Want From You
    Not just products — the outcome, emotion or problem solved.

  • Why They Choose You (or Don’t)
    The motivations that drive them to take action.

  • Who They Are Beyond Demographics
    Roles, priorities, life stage and values.

  • Where You Fit Into Their Day
    When and how your brand becomes relevant.

Practical prompts to help you create content and experiences that feel personal, familiar and made for them.

A little about Rachel.

I’m Rachel, the founder of The Design Cure. For over 25 years I have helped small businesses, creatives and consultants cut through the noise and build brands and businesses that actually work.

Think of me as your creative editor and strategist in one - helping you get clear on your foundations, refine what’s not working and create marketing that feels as good as it looks, build communities and growth.

Whether you’re starting fresh or reworking what you’ve already built, my job is to bring clarity, strategy and energy back into your business.

Explore our website to find out more about me and how I could support you, and join my close knit community on on social media.