Narrowing Down Your Impact and Focus

Your Business Impact

NARROWING DOWN YOUR IMPACT AND FOCUS

NARROWING DOWN YOUR IMPACT AND FOCUS

Get clear on the real difference your business makes - and who needs it most.

Marketing is easier when you understand the feeling, transformation, and memory you create for your customers. This workbook helps you define your impact so your messaging connects deeply and consistently.

What You’ll Clarify

  • The Emotional Impact You Want to Create
    What customers should think, feel and remember after interacting with you.

  • The Difference You Make in Their Lives
    Beyond products — the real outcome and benefit.

  • Your Top Customer Groups
    Who you help best and what they need from you most.

  • Your Business Impact Statement
    A simple sentence that guides all marketing decisions:

We want to [impact] for [specific customer] so they can [ultimate benefit].

A little about Rachel.

I’m Rachel, the founder of The Design Cure. For over 25 years I have helped small businesses, creatives and consultants cut through the noise and build brands and businesses that actually work.

Think of me as your creative editor and strategist in one - helping you get clear on your foundations, refine what’s not working and create marketing that feels as good as it looks, build communities and growth.

Whether you’re starting fresh or reworking what you’ve already built, my job is to bring clarity, strategy and energy back into your business.

Explore our website to find out more about me and how I could support you, and join my close knit community on on social media.