FOUNDATIONS FIRST

Brand & Website Projects

Attract clients, build trust, and make your marketing more effective with a professional, cohesive brand and website.

Do your brand and website truly represent the value and vibe your business offers?

Too often, businesses find themselves stuck with foundations that no longer support where they’re heading.

  • A brand that feels outdated or doesn’t truly reflect who they are anymore

  • A website that exists, but isn’t actively supporting growth or conversion

  • Marketing efforts that feel scattered - lots of activity, but little return

The reality is this: no matter how many new tactics or trending strategies you try, without a strong, cohesive brand and website underneath it all, marketing becomes harder than it needs to be — and far less effective.

After working with hundreds of businesses over the past 25 years, I’ve seen the same pattern repeat. When the foundations aren’t clear or aligned, everything built on top of them struggles.

That’s why my brand and website work focuses on getting the fundamentals right first - clarifying your positioning, aligning your message, and creating a digital presence that genuinely supports your business as it grows.

Rather than offering rigid, one-size-fits-all packages, each brand and website project is scoped around what your business actually needs right now - whether that’s a full rebrand, a website rebuild, or refining and strengthening what’s already in place.

The goal is simple: to create a professional, cohesive brand and website you’re proud of - and a foundation that makes every other marketing activity clearer, easier and more effective.

Projects typically begin with a strategic phase to ensure direction is clear before any design or build work begins.

What do we address in the Brand and Website Packages?

When you book a Brand & Website Package, here’s what you can expect:

  • Before we dive into design, we’ll start with a strategy session to uncover:

    • Your vision and mission.

    • Your perfect clients and how to connect with them.

    • The personality, values, and messaging that make your business unique.

    • This clarity becomes the foundation for everything we create.

  • Your brand will stand out while staying consistent. We’ll create:

    • Custom logos and graphics that reflect your business.

    • A cohesive colour palette and typography that ties everything together.

    • Brand guidelines, tone of voice to keep everything polished across platforms.

  • Your website isn’t just a digital placeholder—it’s your home base. I’ll design and build:

    • A fully responsive, user-friendly website.

    • A design that clearly communicates your value and makes it easy for your audience to connect, learn, and take action.

    • A platform that works seamlessly across all devices.

Client Success Stories

  • "Rachel did our branding and website design and it was such a pleasure working with her. She made the process so easy, fun and really went above and beyond in capturing our brand and making this so fresh and lively. If you need your website or branding done Design Cure is the place to go!!"

    Amanda Sang, Balancing Bookkeeper

  • "During our meeting, Rachel quickly grasped the essence of my vision. Her attentiveness and empathy, coupled with her hard work, allowed us to create a website that truly represented Jana Ayurveda and Yoga. Rachel's work is marked by subtle, yet powerful, touches of efficiency and clarity that I found really delightful. I'm excited to continue working with Rachel for a long time to come. Thank you very much for your beautiful work."

    Géraldine Saint Gilles, Owner Jana - Yoga & Ayurveda.

  • “Rachel is an absolute pleasure to work with. She exudes a positive energy from beginning to end of any project. She is approachable, creative, communicates effectively and is incredibly supportive in her understanding of the client’s vision.”

    Katie Dawson, Sissa Sorella

  • "The overall experience was excellent. Rach is not only talented and professional, but also a pleasure to work with. We’d absolutely recommend The Design Cure to anyone looking to build or refresh their website - especially if you're after someone who genuinely listens, communicates well and delivers on time."

    Laura Stallard, Owner - Gourmet Grannys

FAQ

  • We work across a range of website and e-commerce platforms, choosing the right fit based on your business needs, goals, and internal capability - not trends.

    As an official Shopify Partner and Squarespace Partner, we regularly design, build, and optimise sites on both platforms, particularly for businesses looking for a balance of flexibility, performance, and ease of use.

    We also work confidently within existing platforms, including:

    • Wix

    • Square (Square Online / SquareUp)

    • Wordpress site management

    Whether you’re starting from scratch or refining an existing site, we’ll work within the platform that makes the most sense for your business - and ensure it’s set up in a way that supports growth, usability, and long-term sustainability.

    If you’re unsure which platform is right for you, this is something we’ll help clarify as part of the strategy and planning process.

  • The timeline for a website project depends on the scope, complexity, and how prepared things are at the start - but most projects typically take 6–10 weeks from kickoff to launch.

    Rather than rushing to “just get it live”, we focus on building a site that’s considered, functional, and designed to support your business properly.

    A typical timeline looks like this:

    Strategy & Planning (1–2 weeks)
    We clarify goals, structure, messaging, and direction before any design begins. This stage ensures the site is purposeful and aligned - not just visually appealing.

    Design & Build (3–5 weeks)
    This includes page design, layout, content integration, and building the site on your chosen platform (such as Shopify or Squarespace).

    Refinement & Testing (1–2 weeks)
    We review, refine, and test the site across devices, making sure everything functions smoothly and feels right before launch.

    What can affect timing?

    Timelines may be shorter or longer depending on:

    • the size of the site

    • whether content is ready or needs to be developed

    • the speed of feedback and approvals

    • any additional functionality (e-commerce, bookings, integrations)

    We’ll always confirm a realistic timeline before a project begins, so you know exactly what to expect.

  • Absolutely! Every project is customised. Whether you need more pages, advanced functionality, or specific features, we can tailor the deliverables to your business goals.

    During our consultation, we’ll discuss your specific needs and adjust the package accordingly.

  • I can recommend hosting solutions, and we can discuss ongoing support as an add-on service.

  • This package is perfect for small business owners, solopreneurs, or brands ready to focus on their presence and positioning. If you’ve been struggling with a DIY approach, piecing together your brand, or working with outdated tools, this is the solution you’ve been looking for.

  • No problem! We can build on what’s working and refine the rest. During our initial Strategy Session, we’ll discuss your existing assets and decide whether to start fresh or optimise what you already have.

  • You’ll have a polished, professional brand and website ready to use immediately. I also offer additional services like VIP Days and Small Business Marketing Membership for ongoing support as you implement your new tools.

  • This depends a little on how complicated your site is. However, having said that, one of my key goals its to ensure that my clients feel empowered with their own sites, so I’ll ensure your website is user-friendly and provide a walkthrough so you know how to update it. I also have resources you will have access to with videos and instructions for all the most common updates.

    If you prefer, we can discuss ongoing maintenance support as an add-on service.

  • Your package includes a phase where we can make final adjustments. For additional updates, you can book a follow-up session or explore ongoing support options.

  • Building both together ensures consistency, saves time, and eliminates rework. You’ll walk away with a unified presence that works seamlessly across all platforms and supports your marketing efforts from day one.

  • Building your brand and website at the same time ensures:

    + Clarity First, Design Second: Starting with a clear brand makes designing an impactful website make so much more sense.

    + A Cohesive Experience: When your visuals and messaging align, your audience feels the connection immediately.

    + Save Time and Money: By building everything together, you avoid backtracking, save resources, and streamline the process.

  • Here are some examples of additional features we can integrate based on your needs:

    • E-Commerce: Online stores, payment gateways, product variations, and more.

    • Content Strategy & Design: Blogging, social media feeds, portfolios, and interactive tools.

    • Communication: Email automations, live chat, and customer portals.

    • Appointments & Events: Booking systems, event registration, and reminders.

    • SEO: Advanced strategies, local optimisation, and blogging plans.

    Let’s discuss your goals during the strategy session to determine the best options for your business!

  • E-Commerce

    • Online Store Setup: Product listings, categories, and shopping cart functionality.

    • Payment Gateways: Integration with platforms like Stripe, PayPal, Afterpay, or Apple Pay.

    • Product Variations: Options for sizes, colours, and customisations.

    • Digital Product Delivery: Automated downloads for eBooks, courses, or templates.

    • Subscription Services: Recurring payments for memberships or exclusive content.

    • Customer Reviews: Allow customers to leave ratings and reviews on products.

    • Abandoned Cart Recovery: Email reminders for unfinished purchases.

    Content Strategy and Design

    • Blog Integration: A dedicated blog or news section for publishing articles and updates.

    • Social Media Feeds: Embedded live feeds from Instagram, Facebook, or Twitter.

    • Custom Content Calendar: A detailed plan for ongoing social, website updates or blog posts.

    • Portfolio or Case Studies: Visual galleries to showcase client work or success stories.

    • Testimonials Slider: Dynamic display of client reviews to build trust.

    • Content Mapping: Strategic placement of key messaging across the site.

    • Interactive Elements: Quizzes, polls, or calculators to engage your audience.

    • Brand Guidelines Integration: Ensure visuals and messaging are aligned across all digital platforms.

    Communication

    • Email Capture Forms: Pop-ups, embedded forms, or lead magnets for building an email list.

    • Email Marketing System (EDMs): Setup and integration with platforms like Mailchimp, Klaviyo, or ConvertKit.

    • Email Automation Funnels: Welcome series, nurture sequences, or abandoned cart emails.

    • Live Chat or Chatbots: Real-time messaging or AI-based assistance.

    • Personalised Customer Portals: Secure areas for clients to access exclusive content or updates.

    Appointments and Events

    • Online Booking System: Scheduling tools for consultations, services, or classes.

    • Event Registration: Integrated forms and payment options for workshops or events.

    • Calendar Sync: Automatic syncing with Google Calendar, Outlook, or Apple Calendar.

    • Reminders and Notifications: Email or SMS alerts for bookings and events.

    • Ticket Sales: Sell tickets directly through the website for events.

    SEO

    • Basic On-Page SEO: Titles, meta descriptions, alt tags, and keyword optimisation.

    • Advanced SEO Strategy: Content-driven keyword strategies and competitor analysis.

    • Local SEO Integration: Google My Business setup and location-based keywords.

    • SEO Blogging Plan: A strategy to publish keyword-focused articles regularly.

    • Analytics Integration: Connect Google Analytics and set up tracking goals.

    • Canva Account Brand Set Up: If you use Canva, and have a paid account, I can organise and set up your brand assets in Canva, including logos, fonts, colour palettes to make it easier to keep your brand consistent when you are working on your collateral and social media graphics. And I’ll throw in 3 custom social media templates for you to get you started.

    • Social Media Templates: Custom-designed templates for posts, stories, and banners across platforms like Instagram, Facebook, LinkedIn, and Twitter. Ask me for an extended list of templates.

    • Extended Brand Style Guide: A comprehensive 15 page brand guide document that outlines your brand's visual and verbal identity, including sub logos, graphics, iconology, advanced logo and, typography, usage, and detailed and tone of voice.

    • Business Card and Stationery Design: Design of business cards, letterheads, and other stationery to match your brand's identity.

    • Email Signature Design: Create a professional email signature that aligns with your brand.

    • Website Audit and Recommendations: A thorough review of your existing website with recommendations for improvement in alignment with your brand.

    • Branded Document Templates: Templates for documents like proposals, presentations, invoices, and contracts.

  • Brand Essentials Pack + Website

  • Brand Essentials Pack + Website

  • Brand Essentials Pack + Website Update

  • Brand Essentials Pack + Website

  • Brand Development + Website + Signage +

  • Brand Development + Stationery + Canva Set Up